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Marketing Specialist

About Q4.

Q4 is a global leader in cloud-based investor relations and capital market solutions. Through innovative technology and exceptional customer service we empower our customers to be leaders in investor relations. Our full suite of portfolio of communications and intelligence solutions, including websites, webcasting, intelligence, and IR desktop empower our customers make effective business decisions and better connect with their investors. Q4 has offices in New York, Chicago, Toronto, Copenhagen, and London. Visit www.q4inc.com to learn more

The gig.

Q4 is a team of creators, builders, and disrupters who specialize in solutions for investor relations. We develop products that are constantly evolving, solving problems, and pushing the boundaries of what technology can do for capital markets. Our products are built from scratch and leverage the strengths of every developer and team member at Q4.

Q4 is looking for someone who is excited to directly contribute to the growth of our company! An enthusiastic Toronto-based Marketing Specialist to execute our marketing strategy globally. The successful candidate offers flawless project management skills and works well with all functional areas of the business to successfully execute our demand generation and customer engagement marketing programs. If you get excited about playing a key role in a hyper-growth start-up, and have extreme passion for monitoring, measuring, and analyzing the effectiveness of marketing initiatives as they relate to the overall company's goal, we want to meet you!

As a Marketing Specialist, you will work collaboratively with the marketing team to ensure best practices in lead generation and digital marketing. You will also conduct complex data analyses that will be used to inform strategic decisions by stakeholders from across the company. You will be working in a fast-paced environment managing multiple projects at once.

Responsibilities:

  • Execute a variety of marketing and corporate projects
  • Brainstorm and develop ideas for creative marketing campaigns. Work with creative teams to come up with branding ideas, advertising copy, graphic designs, and promotional materials
  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, event planning etc.)
  • Manage technical aspects of key marketing tools (Wordpress, Salesforce, Pardot, Hootsuite)
  • Track marketing strategy results closely and create detailed reports with data analysis and other feedback
  • Content creation for blog, infographics and emails.
  • Coordinate SEO/SEM campaigns
  • Support the development, execution and measurement of all social media activity
  • Support outbound email nurturing strategy, planning and execution, including day to day execution of campaigns.
  • Coordinate media campaigns by working with media partners to develop print and digital ads.
  • Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
  • Working collaboratively with cross functional teams to plan and deliver digital assets and execute projects with excellence.
  • Take on projects as needed - there will never be a shortage!

We Need a Marketing Specialist Who Has:

  • At least 2 years of direct experience in a B2B environment.
  • Strong understanding of, and passion for, technology and marketing.
  • Strong analytical skills and experience with reporting and data analysis.
  • Experience in online and live event management
  • Experience in marketing automation systems (like Pardot)
  • Ability to manage multiple projects at the same time in a fast-paced environment.
  • Drive. You want to be challenged and you are constantly seeking new opportunities to learn, gain and apply new skills and knowledge.
  • Industry experience. We are giving out bonus points if you have knowledge of capital markets and marketing for software solutions.
  • An entrepreneurial spirit and solid project management skills.

Why Q4?

We work hard, and we have fun. Success is what motivates us everyday to be the best and keep winning in the market. We offer a variety of perks to ensure our team can always work hard and play hard:

  • Unlimited paid time off. Enough said.
  • Flexible work schedule.
  • Competitive salary and health benefits.
  • Employee Assistance Programs.  We help you focus on your work life balance!
  • Dog-friendly office. Hope you can handle cuteness overload!
  • Food for thought.  Complimentary tea, coffee and snacks!
  • Monthly themed socials. Karaoke, maybe a costume, Jäger or tequila?
  • Tuition Reimbursements. We invest in your continued learning!!
  • Hackathon events. For all who love to design and build.
  • Collaborate with a fun bunch of bright, talented co-workers.
  • Trendy, open concept offices in a hip part of town.

Join #Q4orce

Q4’s diverse culture fosters a friendly, open-minded workplace. As a member of a dynamic, high-performing team, each Q4 employee is hungry to learn, valued for their contribution, and approaches each day excited to make an impact. With great reasons to work here, take advantage by submitting your application to join our growing team.







 

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